Transformation to The Referral Generation

The advent of Web 2.0 technology has connected more people than ever before.  Social networking sites are springing up everywhere.  LinkedIn, MySpace, Facebook, FriendFeed, and Twitter give people the ability to develop strong relationships online. People can find connections with everyone they have ever known or will never meet.  The internet transcends locality making it faster and easier to connect to people around the world.

In Unleashing the Ideavirus by Seth Godin, he explains that the future belongs to marketers who can establish a process where interested people can market to each other. He then poses the question that if in the next two years, 90% of all business came from referrals, what would you do differently today?

The transition to the Information Age is unleashing new ways to market your business and earn income.  As connections increase, the decision to buy will be advised by the consumers’ vast social network.  As a consumer, finding a good product or service is merely sending out an instant message to thousands of connections asking for advice.  Consumers will have the advantage of discerning the best quality offers through friends and trusted advisors.  Word of Mouth advertising has moved online.

Word of Mouth has always been the best form of advertising with the highest conversion rate.  By the time you are contacted by a prospect, they have already been informed of the quality product or service you offer by someone they trust. From there, it is merely working out the details to close the deal.

The best salespeople and most successful businesses have developed strong referral networks and do not have to pick up the phone to cold call. Their prospects come to them. Going forward, those who refuse to build strong referral networks will lose, those who offer poor service or shoddy products will be instantly exposed, and those who are not connected will be unable to compete.  Being known for what you do will determine who thrives in The Referral Generation.

So what can you do today to get more referrals tomorrow?

• Build an email list- stay in touch with all of your clients, send them the latest updates, offers and news
• Network on Social Media- deepen relationships with customers, network and meet new ones
• Give before you get- be an expert in your field, write articles, newsletters or blogs, share the things you know and people will seek your advice
• Subscribe to The Referral Generation.com by RSS or email and get the latest articles.

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