Creative Change

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A “DISCOMBOBULATED” Marketing and Advertising environment exists! More than ten cable channels presented wall to wall coverage of Michael Jackson.  That does not include the major networks or 24-hour news channels!  Meanwhile, many businesses are mired in a similar marketing RUT, while their messages are being lost in all of this repeat and repeat coverage.

We see the same thing repeated on television, radio, print and the internet! This environment will continue,  so now is the time to take action.  Seize the opportunity to place your messages in smaller, targeted niche programs that give you ownership and credibility.  These opportunities exist in all mediums, such as sponsorships, infomercials, two party promotions and contests.

Get Creative! Traditional Marketing is a thing of the past .

Frank is a media consultant in Treasure Island, Florida with over thirty years of television and radio management experience. Contact Frank for consulting on marketing, advertising and branding.

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