Building a Business Website in WordPress
After spending a year and a half designing the website for my wife’s small business, I decided to delete the whole thing.
During those 18 months, I learned quite a bit about website design, search engine optimization and lead conversion. Enough to confidently delete the website and start over with WordPress.
I had originally built the site with WebsiteTonight from Godaddy and although I was very pleased with how the site looked, there were too many advantages to converting it:
- I was able to have the blog and website all on one domain
- WordPress is the best blogging software
- The code for WordPress and frugaltheme is clean, fast and search engine friendly
- The on-page search engine optimization is built in
- I was able to install plugins to improve search rankings, such as All in one SEO Pack, Google XML sitemaps, Google Analytics for WordPress, and Yet another Related Posts
- It is easy to add new content
- Creation of categories and tags to improve search engine rankings
- Installed good-looking web 2.0 contact form for lead conversion
- Ability to interact, leave comments and subscribe to the site
The biggest obstacle is that you do not want your commercial business website to look like a blog. I decided to go with frugaltheme because it is easily customizable and has a minimalist design. I was able to create a static homepage and have the actual blog as the 4th page in. The layout is very simple including a basic description, contact form and testimonials. Take a look at how it turned out.
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photo by koka sexton
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