K.I.S.S.

Keep It Simple, Stupid. One of the definitive characteristics of Web 2.0 is its simplicity of design.  The less is more approach applies in designing websites to compete in today’s market.

The old way was to fill up your pages with as much content as you could, letting people know that you were online and legitimate.  With the amount of websites and competition increasing exponentially today, your website has a limited amount of time to grab attention and accomplish a goal.

How long do you give a website before you go somewhere else?  2 seconds, 5 seconds, 10 seconds,  longer?  Seriously?

Forget the flash intros, background music, Adsense, widgets, gadgets and random pictures.   Keep your website  and posts minimal and clutter-free. A prospect should be able to look at your website and in 5 seconds know how to contact you or purchase a product.  Make sure you have a clear Call To Action.

A quick read, (really, I read it in under 2 hours)  is Seth Godin’s The Big Red Fez: How To Make Any Web Site Better.  His take is surfing on the web is like a monkey looking for a banana. Websites should be kept simple and easy for anyone to immediately identify what the site is about and quickly grab the banana.

For small business website design, contact thereferralgeneration

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