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K.I.S.S.

Written by Jordan on December 1, 2009 - 1 Comment
Categories: Marketing, Web Design

Keep It Simple, Stupid. One of the definitive characteristics of Web 2.0 is its simplicity of design.  The less is more approach applies in designing websites to compete in today’s market.
The old way was to fill up your pages with as much content as you could, letting people know that you were online and legitimate.  [...]

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Local Search Tactic #7- Neighborhood Blogger

Written by Jordan on November 26, 2009 - 2 Comments
Categories: Local Search Marketing, Marketing, SEO

I once read an e-book from an internet marketing company that said they created 50 different pages for a local business website.  The idea was to have a targeted page for each town in the coverage area to increase search engine rankings. 
I thought this was a great idea, so I went to work [...]

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The Only Thing You Need to Know About SEO

Written by Jordan on November 15, 2009 - 0 Comments
Categories: Local Search Marketing, SEO

Keywords are basic necessities for websites. You do some research, find the right ones and add the keywords to your content, title and tags.
On-page optimization and your internal linking structure are very important to any post .  This is easily completed by using WordPress.
What you need to know in your SEO campaign is…..
the [...]

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Sales 2.0

Written by Jordan on November 6, 2009 - 1 Comment
Categories: Entrepreneurship, Marketing, Sales

Does anyone have time to talk on the phone anymore?  Do your prospects really want to talk to you?  Are you cold calling?  Seriously?
With Facebook and the other million social media sites, your customers have plenty of friends.  They are not looking for someone to get to know, they want someone who is going [...]

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The Best Damn Web Marketing Checklist, Period!

Written by Jordan on November 4, 2009 - 0 Comments
Categories: Marketing, Web Design

Over on Search Engine Guide there is a definitive checklist for online marketing.  Definitely worth checking out.
The Best Damn Web Marketing Checklist, Period! – Search Engine Guide Blog

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Productivity vs. Activity

Written by Jordan on October 15, 2009 - 2 Comments
Categories: Entrepreneurship, Productivity

 
I used to watch the people at work run around all day long talking about how busy they were.  They would talk about all the things they had to do, but never really accomplished anything.  They were very active, but not at all productive.  If they didn’t  have anything to do they would get really [...]

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Building a Business Website in Wordpress

Written by Jordan on October 10, 2009 - 2 Comments
Categories: Local Search Marketing, SEO, Web Design

After spending a year and a half designing the website for my wife’s small business, I decided to delete the whole thing.
During those 18 months, I learned quite a bit about website design, search engine optimization and lead conversion.  Enough to confidently delete the website and start over with Wordpress.
I had originally built the site [...]

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