Focus
Do one thing and do it better than anyone – Orville Redenbacher In The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, law #5 is the law of Focus. It states the most powerful concept in marketing is owning a word in the prospect’s mind. Narrow the focus to a single word [...]
K.I.S.S.
Keep It Simple, Stupid. One of the definitive characteristics of Web 2.0 is its simplicity of design. The less is more approach applies in designing websites to compete in today’s market. The old way was to fill up your pages with as much content as you could, letting people know that you were online and [...]
Local Search Tactic #7- Neighborhood Blogger
I once read an e-book from an internet marketing company that said they created 50 different pages for a local business website. The idea was to have a targeted page for each town in the coverage area to increase search engine rankings. I thought this was a great idea, so I went to work on [...]
Sales 2.0
Does anyone have time to talk on the phone anymore? Do your prospects really want to talk to you? Are you cold calling? Seriously? With Facebook and the other million social media sites, your customers have plenty of friends. They are not looking for someone to get to know, they want someone who is going [...]
The Best Damn Web Marketing Checklist, Period!
Over on Search Engine Guide there is a definitive checklist for online marketing. Definitely worth checking out. The Best Damn Web Marketing Checklist, Period! – Search Engine Guide Blog
Inside the Search Engine
Wouldn’t it be great if you could go inside the search engine, find out what was determining rankings and immediately move your site to the top? Search engines like Google, MSN or Yahoo! have complicated algorithms that they run to determine the most relevant and authoritative search results. These algorithms are kept secret and are [...]
Getting the Word Out
If you have gone to all the trouble of writing an article for your business, then you might as well get some mileage out of it. If no one reads what you write, then what is the point? You have to promote your message, drive traffic to your site and create backlinks. Here are three [...]
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