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	<title>T &#124; R &#124; G&#187; Marketing</title>
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		<title>Focus</title>
		<link>http://thereferralgeneration.com/2010/04/25/focus/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=focus</link>
		<comments>http://thereferralgeneration.com/2010/04/25/focus/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 23:12:40 +0000</pubDate>
		<dc:creator>Jordan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[local service marketing]]></category>

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		<description><![CDATA[Do one thing and do it better than anyone &#8211; Orville Redenbacher In The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, law #5 is the law of Focus.  It states the most powerful concept in marketing is owning a word in the prospect’s mind.  Narrow the focus to a single word [...]


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		<title>K.I.S.S.</title>
		<link>http://thereferralgeneration.com/2009/12/01/kiss/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=kiss</link>
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		<pubDate>Tue, 01 Dec 2009 18:41:00 +0000</pubDate>
		<dc:creator>Jordan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[The Big Red Fez]]></category>
		<category><![CDATA[web 2.0 design]]></category>
		<category><![CDATA[website design]]></category>

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		<description><![CDATA[Keep It Simple, Stupid. One of the definitive characteristics of Web 2.0 is its simplicity of design.  The less is more approach applies in designing websites to compete in today’s market. The old way was to fill up your pages with as much content as you could, letting people know that you were online and [...]


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