Local Search Tactic #7- Neighborhood Blogger
I once read an e-book from an internet marketing company that said they created 50 different pages for a local business website. The idea was to have a targeted page for each town in the coverage area to increase search engine rankings. I thought this was a great idea, so I went to work on [...]
Sales 2.0
Does anyone have time to talk on the phone anymore? Do your prospects really want to talk to you? Are you cold calling? Seriously? With Facebook and the other million social media sites, your customers have plenty of friends. They are not looking for someone to get to know, they want someone who is going [...]
5 Ways to Get More Referrals
The concept of the referral generation is that as the world gets more connected, referrals will account for almost all of your business. Businesses that are good at generating referrals will quickly rise to the top, while businesses who are not, will not last long. Here are five ways to effectively build a referral network [...]
Local Affiliate Program
For marketing my wife’s local business, I try to take the techniques that major internet marketers use and apply them to a local campaign. Advertisers such as Amazon use affiliate networks to market their products and broaden their reach. I followed their example and launched an affiliate program to generate more leads to her business. [...]
Local Search Tactic #5 – Blogs
I know what you are thinking, I’m an accountant, not a writer, or I’m a roofer, not an author. But, your future customers are online seeking information and you must be able to deliver it. In the Information Age, writing on a blog can be the most effective way to market your business. Blogs are [...]
Local Search Tactic #4 – Directory
There are MANY different directories on the internet and it is a good idea for the local business owner to get listed on as many of them as possible. Most of them are free and submitting your listing creates valuable backlinks to your website. The more backlinks you have the more you increase your search [...]
Local Search Tactic # 3 – Steal Traffic
Yes, this is one of the more cutthroat tactics, but the internet is still ‘the wild west’ and you need to leverage every opportunity possible to compete locally. If you are optimizing your website, you probably have a few “GIANTS” in your category that always dominate the top of the search results. They have been [...]
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