Local Search Tactic #7- Neighborhood Blogger
I once read an e-book from an internet marketing company that said they created 50 different pages for a local business website. The idea was to have a targeted page for each town in the coverage area to increase search engine rankings.
I thought this was a great idea, so I went to work [...]
Local Search Tactic #5 – Blogs
I know what you are thinking, I’m an accountant, not a writer, or I’m a roofer, not an author. But, your future customers are online seeking information and you must be able to deliver it. In the Information Age, writing on a blog can be the most effective way to market your business.
Blogs are considered [...]
Local Search Tactic #4 – Directory
There are MANY different directories on the internet and it is a good idea for the local business owner to get listed on as many of them as possible. Most of them are free and submitting your listing creates valuable backlinks to your website. The more backlinks you have the more you increase your search [...]
Read more »Local Search Tactic # 3 – Steal Traffic
Yes, this is one of the more cutthroat tactics, but the internet is still ‘the wild west’ and you need to leverage every opportunity possible to compete locally. If you are optimizing your website, you probably have a few “GIANTS” in your category that always dominate the top of the search results. They have been [...]
Read more »Local Search Tactic #2 – The Zip Cloud
Whenever I am searching for something local, I will usually include my zip code in the search. This is because I want to find the location of the product or service closest to me, for convenience. As a local business, I would want the zip codes that my local business covers on my website, so [...]
Read more »Local Search Tactic #1 – Google Maps
This post definitely had to be the first tactic listed as it is the most important. More and more consumers are finding local businesses online and it is essential that you are visible.
When you first start a business or want to move your business online, the very first thing you should do is visit the [...]
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