Local Search Tactic #7- Neighborhood Blogger
I once read an e-book from an internet marketing company that said they created 50 different pages for a local business website. The idea was to have a targeted page for each town in the coverage area to increase search engine rankings. I thought this was a great idea, so I went to work on [...]
Building a Business Website in WordPress
After spending a year and a half designing the website for my wife’s small business, I decided to delete the whole thing. During those 18 months, I learned quite a bit about website design, search engine optimization and lead conversion. Enough to confidently delete the website and start over with WordPress. I had originally built [...]
Inside the Search Engine
Wouldn’t it be great if you could go inside the search engine, find out what was determining rankings and immediately move your site to the top? Search engines like Google, MSN or Yahoo! have complicated algorithms that they run to determine the most relevant and authoritative search results. These algorithms are kept secret and are [...]
Getting the Word Out
If you have gone to all the trouble of writing an article for your business, then you might as well get some mileage out of it. If no one reads what you write, then what is the point? You have to promote your message, drive traffic to your site and create backlinks. Here are three [...]
Local Search Tactic #5 – Blogs
I know what you are thinking, I’m an accountant, not a writer, or I’m a roofer, not an author. But, your future customers are online seeking information and you must be able to deliver it. In the Information Age, writing on a blog can be the most effective way to market your business. Blogs are [...]
Local Search Tactic #4 – Directory
There are MANY different directories on the internet and it is a good idea for the local business owner to get listed on as many of them as possible. Most of them are free and submitting your listing creates valuable backlinks to your website. The more backlinks you have the more you increase your search [...]
Local Search Tactic # 3 – Steal Traffic
Yes, this is one of the more cutthroat tactics, but the internet is still ‘the wild west’ and you need to leverage every opportunity possible to compete locally. If you are optimizing your website, you probably have a few “GIANTS” in your category that always dominate the top of the search results. They have been [...]
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