I once read an e-book from an internet marketing company that said they created 50 different pages for a local business website.  The idea was to have a targeted page for each town in the coverage area to increase search engine rankings. 

I thought this was a great idea, so I went to work on it immediately.  I mapped out the local towns and created a couple of pages, but soon abandoned the project because it was boring, time-consuming and I was creating ‘hidden pages’ with ‘duplicate content.’ 

But after converting my wife’s property management website to WordPress, I had an alternate strategy.

With WordPress I am able to add a new blog post for each town in our coverage area.  This creates a new page for the search engines to index, with keyword rich URLs.  The content of each post includes zip codes, keywords and links.

This improves our search engine rankings by adding new, relevant content to the site. For smaller, more obscure searches, we are able to dominate the rankings.  If there is a certain area that we want to focus on to get more leads, we can simply write more posts about those particular areas. 

In our case we created Property Management Perspective which is a series of local reports on the towns and neighborhoods in our coverage area.  We give quality insider information on the area and current rental market. 

This strategy can be applied to any type of local business.  The posts should not be hard to write since you already know the area and can give some expert advice.

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Keywords are basic necessities for websites. You do some research, find the right ones and add the keywords to your content, title and tags.

On-page optimization and your internal linking structure are very important to any post .  This is easily completed by using WordPress.

What you need to know in your SEO campaign is…..

the harder a link is to get, the better your search rankings will be.

Having one quality link could be worth more than 1,000 garbage links.  Focus on quality over quantity.  If you can easily add your link to the site, then it probably is not going to do much for you.  In some cases, easy sites could be viewed as link farms or bad neighborhoods. These links could negatively affect your search engine rankings.

Is it easy to get a link from a .gov or .edu domain?  No. A .gov or .edu are seen by search engine companies as trusted sites.  In order to have a link to your business from trusted sites, you have to be involved with an organization, have a membership or make donations to trusted organizations.

Businesses are not going to join the local chamber of commerce just to get a link. Join the chamber or any organization because you believe in it.

The 80/20 rule comes into effect, where 20% of your links will create 80% of your traffic.  Focus 80% of your time on:

Getting Creative – Think of ways to help other websites, review their products, write a guest article or link to them.

Writing Great Content- If it is unique and interesting, you will naturally attract quality links.

Being an expert- getting links from Yahoo! Answers, Wikipedia and reviews on Amazon will increase your rankings.  Focus on contributing to these sites by being a trusted advisor in your field.

Contributing to Conversations-  Find high ranking blogs and forums and don’t just write, “great post” and add your link.  Share some of your expertise and insight, write comments that will contribute to the readers experience.

Don’t  spam websites and add to the noise.

photo by viZZZual

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Wouldn’t it be great if you could go inside the search engine, find out what was determining rankings and immediately move your site to the top? Search engines like Google, MSN or Yahoo! have complicated algorithms that they run to determine the most relevant and authoritative search results.  These algorithms are kept secret and are constantly evolving.

SEOENG solves the mystery of the search engines because it is a transparent search engine.  It has spiders that can crawl your site on demand, but then SEOENG gives you the results of how your market ranking was determined.  SEOENG gives you an inside look as to what the search engine likes or doesn’t like about your site.

The service provides detailed analysis of on-page and off-page optimization.  For on-page optimization you can check your internal link structure, keyword count, duplicate content, metadata and much more.  You can adjust the flow of your internal linking structure to navigate it to your most important pages.  The off-page optimization results show you all of the external links that point to your site and include the details such as anchor text, nofollow, etc.

You used to have to wait until a search engine crawled your site before you could find out if what you were doing was working, and the search engines provided limited data.  With SEOENG you can crawl your site on demand, and get all of the information you need to optimize your site in one report. Search engine marketing professionals and website designers can save time and money by utilizing SEOENG packages.

The actual SEOENG website contains a wealth of knowledge on search engine optimization and includes video tutorials.  I suggest beginners take some time to read through it to get a better grasp of how the search engines work.

Get a free crawl of your website! Enter your URL below:

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