Local Search Tactic #7- Neighborhood Blogger
I once read an e-book from an internet marketing company that said they created 50 different pages for a local business website. The idea was to have a targeted page for each town in the coverage area to increase search engine rankings.
I thought this was a great idea, so I went to work [...]
Getting the Word Out
If you have gone to all the trouble of writing an article for your business, then you might as well get some mileage out of it. If no one reads what you write, then what is the point? You have to promote your message, drive traffic to your site and create backlinks. Here are three [...]
Read more »5 Ways to Get More Referrals
The concept of the referral generation is that as the world gets more connected, referrals will account for almost all of your business. Businesses that are good at generating referrals will quickly rise to the top, while businesses who are not, will not last long. Here are five ways to effectively build a referral network [...]
Read more »Local Business Toolbox – Google Voice
I recently signed up for Google Voice, and I have to say that I am impressed. Another superior product offered by Google for free.
My wife’s property management company covers three counties, that have two different area codes. Since our office is in one area code, I was considering adding a line with the other [...]
Local Search Tactic #5 – Blogs
I know what you are thinking, I’m an accountant, not a writer, or I’m a roofer, not an author. But, your future customers are online seeking information and you must be able to deliver it. In the Information Age, writing on a blog can be the most effective way to market your business.
Blogs are considered [...]
Creative Change
A “DISCOMBOBULATED” Marketing and Advertising environment exists! More than ten cable channels presented wall to wall coverage of Michael Jackson. That does not include the major networks or 24-hour news channels! Meanwhile, many businesses are mired in a similar marketing RUT, while their messages are being lost in all of this repeat and repeat coverage.
We [...]
Local Search Tactic #4 – Directory
There are MANY different directories on the internet and it is a good idea for the local business owner to get listed on as many of them as possible. Most of them are free and submitting your listing creates valuable backlinks to your website. The more backlinks you have the more you increase your search [...]
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