Local Search Tactic # 3 – Steal Traffic
Yes, this is one of the more cutthroat tactics, but the internet is still ‘the wild west’ and you need to leverage every opportunity possible to compete locally. If you are optimizing your website, you probably have a few “GIANTS” in your category that always dominate the top of the search results. They have been [...]
Local Search Tactic #2 – The Zip Cloud
Whenever I am searching for something local, I will usually include my zip code in the search. This is because I want to find the location of the product or service closest to me, for convenience. As a local business, I would want the zip codes that my local business covers on my website, so [...]
Local Search Tactic #1 – Google Maps
This post definitely had to be the first tactic listed as it is the most important. More and more consumers are finding local businesses online and it is essential that you are visible. When you first start a business or want to move your business online, the very first thing you should do is visit [...]
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